I developed three compelling brand concepts for American Airlines, with Concept 1 emerging as the top choice. This concept featured 18 impactful broadcast and social ads, perfectly capturing the essence of the brand and its vision.
Concept 1 consisted of a broadcast campaign that creatively highlighted the commuter transforming their location, from the airplane commute to their favorite sporting event.

360 Campaign Tactics:

• Social customized for Facebook, Instagram, Twitter, and Pinterest
• Influenceer re-tweets