American Airlines Campaign
Developed and led the creative direction for a multi platform campaign concept designed to reframe air travel as an extension of destination driven experiences. Partnered with stakeholders to translate brand objectives into scalable campaign platforms, aligning storytelling, visual identity, and execution across broadcast and social channels. Oversaw concept development, narrative structure, and cross functional collaboration from ideation through pitch and production readiness.
360 Campaign Tactics:
- Social customized for Facebook, Instagram, Twitter, and Pinterest
- Influenceer re-tweets
- Type Creative Director | Campaign Concept Lead
- Impact Developed and pitched three integrated campaign platforms, with the lead concept executed as an 18 asset broadcast and social campaign that repositioned air travel as a seamless extension of destination driven experiences.