Always Ready Campaign

Led the creative direction of a multi-platform brand campaign designed to elevate HARMAN’s partnership with Scuderia Ferrari.

  • Role Creative Director
  • Type Integrated Campaign | Social | Motion | 3D | Digital Paid & Broadcast
  • Scope Oversaw graphic design, video production, 3D design, client-facing communication, and end-to-end project management
  • Execution Directed the development of more than 30 social assets tailored for testing and rotating placement across multiple social platforms
  • Impact Built 30+ social assets for cross-platform testing and rotation. Drove top post engagement of 5,244 reactions, with additional posts at 4,456 and 525 reactions in just the first month. Improved engagement by 25–40%. Increased video completion rates by 20–35% as campaign grew in output and algorithms improved. Generated 250K–1M+ total views / impressions. Identified 8–15 top-performing creative variants through testing.