Led testing of AI generated social for an enterprise client to evaluate speed, cost, and real world usability at scale.

AI video has boomed but the workflow still requires iteration to meet brand standards.

AI vs Stock

Time
AI 3 to 4 hours across iterations
Stock 1 hour

Cost
AI $400 to $500
Stock $200 to $400

AI is powerful, but not frictionless yet.

It still takes direction, taste, and iteration to get to something usable.